Markkinointi

Digitaalisen markkinoinnin keskeiset käsitteet: kampanjat, kohderyhmät, konversiot ja mainonnan strategiat.

344 termiä

1

1% Lookalike

A

A/B-testaus Above the Fold Above the Line (ATL) Account-Based Marketing (ABM) Ad Blocker Ad Copy Ad Creative Ad Exchange Ad Extension / Ad Asset Ad Fatigue Ad Frequency / Mainosfrekvenssi Ad Rank Ad Set / Mainosjoukko Ad Set Budget Optimization (ABO) Ad Variation Advantage+ Audience Advantage+ Creative Advantage+ Shopping Campaign Advertorial Affiliate Marketing / Kumppanuusmarkkinointi Affinity Audience Agile Marketing Animated Ad App Campaign App Promotion App Store Optimization (ASO) Asiakaspalaute (Testimonial) Asiakaspoistuma (Churn) Asset Group Attribuutio Attribuutiomalli Audience Exclusion Audience Network Audience Overlap Audience Signals Augmented Reality (AR) Marketing Automaattinen tarjous (Automated Bidding) Automatic Placement Avainsanan vastaavuustyyppi Awareness / Tunnettuus

B

Banner Ad Banner Blindness Before-After Ad Behavioral Targeting Below the Fold Below the Line (BTL) Blocklist Brand Lift Brand Safety Broad Match Modifier (BMM) Broad Targeting Bumper Ad

C

CAC (Customer Acquisition Cost) Call Extension Call-Only Ad Callout Extension Campaign Budget Optimization (CBO) Carousel Ad CDP Chatbot Cinemagraph Click Fraud Click Map Cold Audience Collection Ad Confirmation Page Connected TV (CTV) Advertising Conversational Marketing Conversions API (CAPI) Core Audience CPA (hankintakohtainen hinta) CPC (klikkauskohtainen hinta) CPCV (Cost Per Completed View) CPE (Cost Per Engagement) CPI (Cost Per Install) CPL (Cost Per Lead) CPM (tuhannen näyttökerran hinta) CPV (Cost Per View) CRM CRO Cross-sell Cross-selling CTA Custom Audience Customer Match

D

Datapohjainen attribuutiomalli Demand Gen -kampanja Demand Generation Demografinen kohdentaminen Detailed Targeting Digitaalinen ulkomainonta (DOOH) Discovery Ad Display URL Display-mainonta Display-verkosto DMP (Data Management Platform) Downsell Drip Sequence DSP (Demand-Side Platform) Dwell Time (Ads) Dynamic Content Dynamic Creative Dynamic Product Ad Dynamic Remarketing Dynamic Search Ad (DSA)

E

Earned Media Elinikäinen budjetti (Lifetime Budget) Enhanced CPC (eCPC) Evergreen Campaign Exclusion Targeting Exit-Intent Popup Eye Tracking

F

Facebook Ads Facebook-kampanjarakenne Final URL First-Click Attribution Frequency Cap

G

Gamification / Pelillistäminen Geofencing Google Ads Google Ads Editor Google Ads Scripts Google Analytics Google Merchant Center Google Shopping Google Shopping Feed Google Skillshop Google Tag Growth Marketing

H

Hakutermianalyysi Hakuverkostomainonta Heatmap Hypoteesi

I

Image Extension Impressio (näyttökerta) Impression Share In-App Message In-Market Audience In-Stream Ad Inbound Marketing Incrementality Testing Influencer Marketing / Vaikuttajamarkkinointi Instant Experience (Canvas) Interstitial Ad

K

Kampanjarakenne Kampanjatavoite (Campaign Objective) Keyword Planner Kiinnostuskohteiden kohdentaminen Klikkausprosentti / CTR (Click-Through Rate) Kohdentaminen Kontekstuaalinen kohdentaminen Kontrolliversio Konversio (Conversion) Konversioarvo (Conversion Value) Konversioprosentti Konversioseuranta (Conversion Tracking) Koukku mainonnassa Kuvasuhde (Aspect Ratio) Käyttäytymiskohdentaminen

L

Laaja vastaavuus Laskeutumissivu Last-Click Attribution Lausekevastaavuus Lead Ad Lead Form Extension Lead generation Lead Nurturing Lead Scoring Leaderboard Leads / Liidien keräys Learning Limited Learning Phase Lifecycle Marketing Liidi Liidien generointi (Lead Generation) Linear Attribution LinkedIn Ads LinkedIn InMail / Message Ads LinkedIn Lead Gen Forms LinkedIn Sponsored Content Listing Group Live chat Location Extension Lomake Lookalike Audience LTV / CLV (Customer Lifetime Value) LTV:CAC-suhde

M

Mainosbudjetti (Ad Budget) Mainoshuutokauppa (Ad Auction) Mainoskuvaus Mainosotsikko Mainosryhmä Make Makrokonversio Maksimitarjous (Max Bid) Manuaalinen tarjous (Manual Bidding) Manual Placement Markkinoinnin automaatio Markkinointimixin mallintaminen (MMM) Maximize Clicks Maximize Conversions Media Buying Media Planning Medium Rectangle MER (Marketing Efficiency Ratio) Messenger Ad Meta Ads Meta Ads Manager Meta Blueprint Meta Business Suite Meta Pixel Meta-mainonta Metaverse Marketing Mikrokonversio Mobiilimainonta Monivaiheinen lomake MQL Multi-Touch Attribution (MTA) Multivariate Testing Myyntiputki (Pipeline)

N

n8n Native Advertising / Natiivimainonta Negatiivinen avainsana NFT Marketing Näkyvyysosuus (Share of Voice)

O

Offline Conversion Import Onboarding (perehdytys) Optimization Score Order Bump OTT (Over-The-Top) Advertising Outbound Marketing Outstream-videomainos Overlay Ad Owned Media

P

Paid Media Performance Max Personointi (automaatio) PESO-malli Phygital Pinterest Ads Pinterest Shopping Pipedrive Placement / Mainossijoittelu Playable Ad Podcast-mainonta (Podcast Advertising) Pop-under-mainos Pop-up-mainonta (Pop-up Ad) PPC (Pay-Per-Click) Price Extension Problem-Solution Ad Programmatic Advertising Promotion Extension Proximity Marketing Push-ilmoitus (Push Notification) Päiväbudjetti (Daily Budget)

Q

Quality Score / Laatupisteet

R

Reels Ad Referral Program Relevance Score / Relevancy Score Remarketing Responsive Display Ad Responsive Search Ad (RSA) Retargeting Retention Rich Media Ad ROAS (Return on Ad Spend) ROI (Return on Investment) RTB (Real-Time Bidding)

S

Safe Zone Sales / Myynti Salesforce Saved Audience Scarcity Scroll Map Seasonal Campaign Sequential Retargeting Session Recording Shared Media Shoppable Ad Similar Audience Single Image Ad Sitelink Extension Sitoutuminen (Engagement) SKAGs (Single Keyword Ad Groups) Skyscraper Smart Bidding Smart Campaign SMS Marketing Snapchat Ads Social Proof Sponsoroitu sisältö (Sponsored Content) Spotify Ads SQL SSP (Supply-Side Platform) Static Ad Sticky Bar Stories Ad Structured Snippet Extension Suppression List

T

Target CPA Bidding Target ROAS Bidding Tarjous / Bid Tarkka vastaavuus Tavoittavuus (Reach) Testimonial Ad Thank You Page Through the Line (TTL) Thumb-stopping Creative TikTok Ads TikTok Shopping Ads TikTok Spark Ads Tilastollinen merkitsevyys Time Decay Attribution Traffic / Liikenne Trigger Tripwire TrueView-mainos Trust Signal

U

UGC-tyylinen mainos Upsell Upselling Urgency User Testing

V

Variantti Verification Partner Video Ad Video Ad Mid-roll Video Ad Post-roll Video Ad Pre-roll Viewability / Näkyvyys Viewable Impression Viral Loop Virtual Reality (VR) Marketing

W

Warm Audience Web3 Marketing WhatsApp Business Whitelist (sallittujen lista) Winback Workflow

X

X Ads (Twitter Ads)

Y

YouTube-mainokset YouTube-mainonta

Z

Zapier

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